Foodservice Marketing Insights is a free E-newsletter written for Sales and Marketing Professionals.  Sent monthly to over 750 subscribers, it contains commentaries on pricing, redistribution, sales and marketing agencies, manufacturer/distributor relationships, and other current topics.

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Search on Category = FSMI Archives-Redi-Sysco's RDC Program

 

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DOCUMENTS AVAILABLE: (8) Download RDC #2 (November 2007) Report from Cleveland Research providing an outlook for Sysco's second RDC, along with my comments File Size:  102 KB Last Modified: 01/23/08 Download In or Out? (March 2007) A look at the Sales and Marketing impact of having your product line in the Sysco RDC, from the viewpoint of the broker agency File Size:  68 KB Last Modified: 11/20/07 Download Plan Now or Pay Later (March 2006) Describes the potential one-time volume loss associated with moving into the Sysco RDC network. Recommends that manufacturers and Sales & Marketing Agencies work together with Sysco to anticipate and plan for this adjustment. File Size:  67 KB Last Modified: 10/30/07 Download What is Sysco Up to NOW? (September, 2006) Sorts through the rumor and speculation surrounding the RDC initiative. Asserts that Sysco will stay the course, albeit at a slow and steady pace, with considerable change and ultimately benefits for all participants File Size:  67 KB Last Modified: 10/30/07 Download RDC Revisited (December 2005) Summarizes Sysco's progress in ramping up the Front Royal RDC, and maintains a bullish outlook for the long-term success of this initiative. File Size:  61 KB Last Modified: 10/30/07 Download What is Sysco Up To Now? (April 2004) Discusses Sysco's foray into redistribution, and what they're doing right File Size:  56 KB Last Modified: 10/30/07