Foodservice Marketing Insights is a free E-newsletter written for Sales and Marketing Professionals.  Sent monthly to over 750 subscribers, it contains commentaries on pricing, redistribution, sales and marketing agencies, manufacturer/distributor relationships, and other current topics.

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Search on Category = FSMI Archives-FS Mktg-Product Line

 

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DOCUMENTS AVAILABLE: (10) Download "In Defense of Food" A review of Michael Pollan's excellent book, with a strong suggestion that foodservice manufacturers, distributors, and operators pay attention File Size:  548 KB Last Modified: 08/01/10 Download "5 P's in FS" Applying some "old school" marketing to the foodservice channel File Size:  156 KB Last Modified: 01/18/10 Download "30 Days to a Slimmer Product Line" (June, 2009) Describes my process for Product Line Optimization, and seeks manufacturers who want to solve their "SKU Rationalization" problems in 30 days File Size:  67 KB Last Modified: 06/28/09 Download "Help Wanted" (April 2009) Seeking advice from FSMI readers regarding my new service offering File Size:  63 KB Last Modified: 04/27/09 Download New Products Madness (March, 2009) Rethinking new products strategy in light of today's economy File Size:  65 KB Last Modified: 03/18/09 Download Is it a SKU, or a Product? (February, 2005) Describes how "SKU Rationalization" projects work best when manufacturers are able to balance "head and heart, rational and emotional, fact and myth." File Size:  55 KB Last Modified: 11/20/07