Foodservice Marketing Insights is a free E-newsletter written for Sales and Marketing Professionals.  Sent monthly to over 750 subscribers, it contains commentaries on pricing, redistribution, sales and marketing agencies, manufacturer/distributor relationships, and other current topics.

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Search on Category = FSMI Archives-FS Mktg-Promotion

 

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DOCUMENTS AVAILABLE: (6) Download "5 P's in FS" Applying some "old school" marketing to the foodservice channel File Size:  156 KB Last Modified: 01/18/10 Download "Protect Yourself" (November, 2009) - Thoughts from Blacksmith regarding best practices in trade spending File Size:  135 KB Last Modified: 12/04/09 Download "If I Had $10,000" (September, 2009) Follow-up on a previous question regarding the best way to spend marketing money File Size:  60 KB Last Modified: 09/28/09 Download "Fedex for Foodservice?" (November 2008) Suggests a new model for manufacturer/distributor transactions which could eliminate much of the acrimony we currently endure File Size:  240 KB Last Modified: 11/21/08 Download Is This Any Way to Run a Business? (November, 2003) Compares current contract management practices with Product Development and Manufacturing, pointing out areas that require process improvement File Size:  97 KB Last Modified: 11/20/07 Download Notes from the Roundtable (August, 2006) Highlights the reality that "keeping the business" is the most that is expected from many distributor trade programs File Size:  55 KB Last Modified: 11/20/07