What’s Cookin’

Foodservice Consultant Debuts Free eBook About Product Line Optimization



Dave Dewalt, a foodservice consultant at Franklin Foodservice Solutions, announces the debut of his free eBook, “"Product Line Optimization: 10 Steps for Success".

Dave DeWalt
Phone: (239) 395-2787

July 21, 2011 – Sanibel, FL – Dave Dewalt, owner and foodservice consultant at Franklin Foodservice Solutions, announces the debut of his free eBook, Product Line Optimization: 10 Steps for Success. The eBook provides helpful tips and detailed information for food manufacturers who would like to effectively optimize their product lines.

Product Line Optimization - 10 Steps for Success

“We’ve worked with several dozen food manufacturers over the years, and find that the vast majority of them struggle with ‘SKU Rationalization’ projects,” says Dave DeWalt, President of Franklin Foodservice Solutions. “It doesn’t seem to matter whether they have a product line of 200 products, or several thousand products; the issues are the same. We’ve developed a methodology which addresses these issues and helps manufacturers clear the hurdles that usually trip them up when they try to address their product lines.”

Product Line Optimization: 10 Steps for Success discusses common issues manufacturers face when they attempt to optimize and “rationalize” their product line. It outlines the best practices, as well as mistakes to avoid when considering issues such as SKU Rationalization, “weeding out” products, taking on new products, category management, and national brands. In addition, the eBook discusses the importance of effective communication between all parties involved, including customers, broker agencies, sales field, customer service representatives, and all internal departments.

Product Line Optimization: 10 Steps for Success, is the most recent addition to the library of books, eBooks and other resources offered by Franklin Foodservice Solutions. Other publications include the free eBook Top 10 Mistakes Food Manufacturers Make in Food Redistribution, as well as published books for sale including, Understanding Foodservice Redistribution and Understanding Jan-San Redistribution.

The latest eBook Product Line Optimization: 10 Steps for Success is currently available for free download.

About Franklin Foodservice Solutions:
Since 1996, Dave Dewalt, a foodservice consultant, has been specializing in helping manufacturers build profit by linking Sales and Marketing decisions with Supply Chain realities. Their latest offerings include cost-to-serve analysis, pricing structure redesign, redistribution strategy, and product line optimization. For more information, call (239) 395-2787 or visit www.Franklin-Foodservice.com.

Do you want to understand your supply chain costs, tune up your prices and programs, and build your bottom line

Call (239) 395-2787 or contact us, we are just a phone call away.