We Wrote the Book on Redistribution!

Over 10 years of knowledge accumulated by working with manufacturers and redistributors are contained in Understanding Food Service Redistribution.  This book has become a valuable resource for many foodservice manufacturers, as well a training guide for at least one major redistributor.

Understanding Foodservice Redistribution breaks down the complex topics to help Sales, Marketing, and Supply Chain people come to grips with the financial and other benefits of a properly-designed redi program.

Part 1, "Understanding the Basics," provides a comprehensive overview of redistribution form the perspective of manufacturers, distributors, and redistributors.  We also prescribe a detailed methodology for determining the cost avoidance potential and marketing value of redistribution for the foodservice manufacturer.

Part 2, "Advanced Issues in Redistribution," goes beyond the numbers to discuss the benefits, opportunities, and risks associated with committing to redistribution.  We examine the challenges of managing both the customer mix and the product mix, and provide a thorough analysis of the issues around private label and deviated-price products that flow through redistributors.

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UNDERSTANDING FOODSERVICE REDISTRIBUTION