Register for Our "Getting SKU Rationalization Right" Webinar on April 20th, 2011.
04/01/2011
Subscribe to this pageGetting SKU Rationalization Right
Led by: Dave DeWalt, Owner, Franklin Foodservice Solutions
Date: Wednesday, April 20, 2011
Time: 2:00 pm Eastern
Register Online At
About Our April 20th Webinar
With the current and escalating run-ups in fuel and commodity costs, there is no question that distributors and operators are tightening their belts and looking for opportunities to streamline operations, simplify their businesses and manage costs. This is no time for manufacturers to push "me-too" products down the channel; but it's a great time for manufacturers to help their downstream partners by purging unsuccessful products out of the system.
Dave DeWalt has spent years analyzing SKU Rationalization projects, and has helped several manufacturers achieve meaningful results through his Product Line Optimization process. On April 20th, we'll look at reasons why SKU-Rat projects often end in frustration, and describe a process that helps overcome the barriers that stop many of these projects in their tracks. Attendees will have the opportunity to ask questions and provide input as well.
Read Dave's full message in the latest Foodservice Marketing Insights E-Newsletter. Subscribe at https://www.franklin-foodservice.com/subscribe/.