What are the major obstacles to cracking the foodservice market?
- Too many good products chasing after flat demand.
- To many “me too” products and not enough true innovation.
- Broker agencies with dozens of product lines demanding their full attention.
- Distributors who can’t be bothered with small orders and high-risk new products with questionable futures.
- Redistributors who would like to help, but need a “book of business” to get started.
- Operators who are too busy to see your product, especially if they’ve never heard of you.
- Buying Groups, GPO’s, HQ vs. Local issues at all levels, Marketing Fund requests
….need we go on???
