How do I define my target customers for redi-service?

Top 10 Mistakes Food Manufacturers Make in Food Redistribution

There are three steps to define your target customers for redi-service:

  • Analyze the mix of customers currently buying direct
  • Overlay the customers’ volume onto the financial analysis, to see what you are really earning and spending when you serve these customers
  • Compare the “direct” revenue and cost to the “through redi” revenue and cost

Defining your target customers will allow you to divide your customer list into those that are best served directly vs. those that are best served via redistribution and will prevent a lot of problems down the road.

To learn more about defining your target customers, download your free eBook Top 10 Mistakes Food Manufacturers Make in Food Redistribution

Do you want to understand your supply chain costs, tune up your prices and programs, and build your bottom line? 

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