Why is it critical to have a redistribution strategy?

Top 10 Mistakes Food Manufacturers Make in Food Redistribution

A redistribution strategy is more than setting up a few redistributors and hoping for the best.

It’s important for the marketplace to understand your redistribution strategy. Your customers should understand whether they are best served by ordering direct from you, or through your redistributor.

Your sales, marketing, supply chain and customer service people need to have a shared understanding of your redistribution strategy as well. Without it, you might:

  • have sales representatives encouraging customers to “buy the wrong way"
  • have your customer service representatives sending the wrong messages about your redistributor
  • have supply chain people resenting the “loss” of their order fulfillment responsibilities.

To learn more about the mistakes that food manufacturers make in food redistribution, download your free eBook Top 10 Mistakes Food Manufacturers Make in Food Redistribution

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