Why should I be concerned with my redistributors’ price strategy?
The best redistributors are careful about establishing a price strategy that is in line with the manufacturer’s direct prices.
Relinquishing customer pricing responsibility to your redistributor leads to confusion in the marketplace. The confused price strategy can lead customers to make the wrong decision when considering ordering direct or through your redistributor.
To learn more about the importance of price strategy, download your free eBook Top 10 Mistakes Food Manufacturers Make in Food Redistribution